We are responsible for the strategic recommendation of media activity for your campaign. Working from your brief, the planning process involves analysing the audience objectives and balancing the reach, frequency and costs of media options to deliver a detailed media plan that maximises advertising exposure and impact.

Planning should demonstrate a coordinated approach to different media and illustrate the thinking behind the proposed approach. Our Media planners work closely with our creative to ensure the client's advertising budget is well spent, as well as adhering to the overall campaign strategy.